How is technical SEO different from an SEO audit?

An SEO audit is broader and includes content, keywords, and off-page factors alongside technical issues. Technical SEO work focuses specifically on crawling, indexing, rendering, and site architecture — the mechanical layer that determines whether Google can access and understand your pages at all.

Why is my page indexed but not ranking, or not indexed at all?

These are different problems. 'Indexed but not ranking' usually points to content, relevance, or authority issues outside technical SEO's scope. 'Not indexed' points to a technical cause: a noindex tag, a canonical pointing elsewhere, thin or duplicate content, or a crawl budget problem. Diagnosing which one you have requires checking Search Console's URL inspection tool, not guessing.

Does using a JavaScript framework hurt my SEO?

Not inherently, but it changes what you have to verify. Google can render JavaScript, but rendering happens on a delayed second pass and can fail silently for complex client-side apps. We check what's actually in the rendered DOM Google receives and add server-side rendering or pre-rendering where the gap matters.

What happens to my rankings during a site migration?

Some fluctuation during a migration is normal even when everything is done correctly, because Google has to re-crawl and re-evaluate the new URLs. A proper 301 redirect map, updated internal links, and unchanged content minimise the drop and speed up recovery. Migrations done without a redirect plan are the most common cause of large, permanent traffic losses we're asked to fix afterward.

Do I need hreflang if my site is only in English and Spanish?

Yes, if both language versions target overlapping audiences or countries. Hreflang tells Google which version to serve to which users and prevents the two from being treated as duplicate content competing against each other in search results.

How long does it take to see results after a technical SEO fix?

Google typically needs to re-crawl and re-process affected URLs, which can take anywhere from a few days to several weeks depending on the site's crawl frequency and the scale of the change. We request re-indexing where appropriate but the timeline is Google's, not ours.

Can you fix technical SEO issues without a full site redesign?

In most cases yes. Canonical logic, sitemaps, structured data, rendering configuration, and redirect rules can usually be corrected within the existing site and platform. A redesign is only necessary when the underlying architecture itself is the root cause.

Technical SEO That Fixes What Google Can't Crawl or Index

A site can have strong content and still lose in search because Googlebot can't render it, a canonical tag points the wrong way, or half the URLs are blocked in robots.txt without anyone noticing. Technical SEO is the layer beneath keywords and content: it decides whether pages get crawled, indexed, and understood correctly in the first place.

TK Web Services diagnoses and fixes technical SEO problems at the source — in the codebase, the server configuration, and the CMS — rather than papering over them with plugins. We work from Search Console and log data, not assumptions, and we hand-code the fixes ourselves.

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What technical SEO covers

Technical SEO is everything that governs how search engines access, render, and index a website, separate from the words on the page. That includes crawl budget and internal linking, JavaScript rendering behaviour, canonical and duplicate-content handling, XML sitemaps and robots.txt rules, structured data markup, site architecture and URL design, hreflang for multi-language sites, and the redirect and monitoring work around a domain or platform migration.

Most of these issues are invisible in a normal site review. A page can look perfect in a browser while Googlebot receives a blank shell, a 'noindex' tag left over from staging, or a canonical pointing at a URL that no longer exists. Finding them requires reading rendered HTML the way a crawler sees it, checking server response headers, and cross-referencing Search Console's coverage and page indexing reports against the actual URL list.

Fixing them means changing code — server-side rendering configuration, canonical logic in templates, sitemap generation, structured data output, redirect rules at the server or CDN level — not installing another SEO plugin on top of the problem. That is the level we work at, because it's where these issues actually originate.

Problems this solves

Pages indexed inconsistently or not at all

Search Console shows 'Crawled – currently not indexed' or 'Discovered – currently not indexed' on pages that should rank, with no clear cause given.

JavaScript content invisible to Google

Content rendered client-side loads fine for users but never appears in Google's indexed HTML, so it can't be found in search.

Duplicate and thin-content confusion

Parameter URLs, filtered listings, and near-identical pages split ranking signals instead of consolidating them onto one canonical version.

Crawl budget wasted on the wrong URLs

Bots spend their time crawling faceted navigation, session IDs, or staging copies while important pages get crawled rarely.

Migrations that lose rankings

A domain, platform, or URL structure change without a proper redirect map and monitoring plan, causing traffic to drop and never fully recover.

What we provide

Crawl and indexing audit

Log file review where available, plus a full crawl compared against Search Console's index coverage and sitemap data to find the gaps.

JavaScript rendering fixes

Diagnosis of what Googlebot actually receives versus what users see, with server-side rendering, dynamic rendering, or hydration fixes as needed.

Canonical and duplicate-content resolution

Correct rel=canonical logic, parameter handling, and consolidation rules built into templates rather than left to guesswork.

Sitemaps, robots.txt and directives

Accurate XML sitemaps split by content type, a robots.txt that blocks the right things and nothing else, and meta robots tags used deliberately.

Structured data implementation

Schema.org markup for organizations, articles, products, FAQs, or local business data, validated against Google's actual requirements.

Migration planning and execution

Full URL mapping, 301 redirect rules, hreflang updates, and post-launch monitoring for domain, platform, or restructuring projects.

Our technical SEO process

Data gathering
We pull Search Console coverage, indexing, and performance data alongside a full site crawl and, where available, server logs.
Diagnosis
Rendered HTML, response headers, canonical tags, and directives are checked against what search engines actually receive.
Prioritisation
Issues are ranked by how many URLs and how much traffic they affect, not by how easy they are to fix.
Implementation
Fixes are made directly in code, templates, server configuration, or the CMS, with each change scoped before it ships.
Verification
We confirm the fix in rendered output and request re-crawling or validation in Search Console rather than assuming it worked.
Monitoring
Coverage, index status, and crawl behaviour are tracked over the following weeks, since indexing changes are never instant.
Documentation and handoff
You get a written record of what was found, what changed, and what to watch for going forward.

Why choose TK Web Services

We read raw crawl and log data

Diagnoses are based on what Googlebot actually sees and does, not on a generic audit tool's severity score.

Fixes happen in code

We change templates, server configuration, and rendering behaviour directly instead of stacking plugins on top of the problem.

Migration experience

We've handled the redirect mapping and monitoring that keeps rankings intact through domain and platform changes.

No recurring-plugin dependency

Structured data, sitemaps, and canonical logic are built into the site itself, so they don't break when a plugin updates or is removed.

Direct technical involvement

You work with the person implementing the fix, not an account manager relaying a ticket to a different team.

Related services

Services that pair well with this engagement:

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Frequently Asked Questions

How is technical SEO different from an SEO audit?: An SEO audit is broader and includes content, keywords, and off-page factors alongside technical issues. Technical SEO work focuses specifically on crawling, indexing, rendering, and site architecture — the mechanical layer that determines whether Google can access and understand your pages at all.
Why is my page indexed but not ranking, or not indexed at all?: These are different problems. 'Indexed but not ranking' usually points to content, relevance, or authority issues outside technical SEO's scope. 'Not indexed' points to a technical cause: a noindex tag, a canonical pointing elsewhere, thin or duplicate content, or a crawl budget problem. Diagnosing which one you have requires checking Search Console's URL inspection tool, not guessing.
Does using a JavaScript framework hurt my SEO?: Not inherently, but it changes what you have to verify. Google can render JavaScript, but rendering happens on a delayed second pass and can fail silently for complex client-side apps. We check what's actually in the rendered DOM Google receives and add server-side rendering or pre-rendering where the gap matters.
What happens to my rankings during a site migration?: Some fluctuation during a migration is normal even when everything is done correctly, because Google has to re-crawl and re-evaluate the new URLs. A proper 301 redirect map, updated internal links, and unchanged content minimise the drop and speed up recovery. Migrations done without a redirect plan are the most common cause of large, permanent traffic losses we're asked to fix afterward.
Do I need hreflang if my site is only in English and Spanish?: Yes, if both language versions target overlapping audiences or countries. Hreflang tells Google which version to serve to which users and prevents the two from being treated as duplicate content competing against each other in search results.
How long does it take to see results after a technical SEO fix?: Google typically needs to re-crawl and re-process affected URLs, which can take anywhere from a few days to several weeks depending on the site's crawl frequency and the scale of the change. We request re-indexing where appropriate but the timeline is Google's, not ours.
Can you fix technical SEO issues without a full site redesign?: In most cases yes. Canonical logic, sitemaps, structured data, rendering configuration, and redirect rules can usually be corrected within the existing site and platform. A redesign is only necessary when the underlying architecture itself is the root cause.

Not sure why your pages aren't indexing?

Send us the domain and we'll take a first look at your Search Console coverage and crawl behaviour, then come back with what we find and what it would take to fix.

Let's Work Together

Ready to transform your business with custom software solutions? Get in touch with us today.